In What Ways Does Your Media Product Use, Develop, or Challenge Forms and Conventions of Real Media Products?

           If we take a look at Andrew Goodwin's 6 Conventions of a Music Video, we can see a pattern emerging as common trends are repeated throughout numerous videos.

1) There is a relationship between lyrics and visuals. The lyrics are represented with visuals
This is shown throughout the video with the use of lip syncing at various stages. The flashbacks were also used accordingly to match the lyrics of the song. For example, when the lyrics "Without you to hold I'll be freezing" are used, the shot changes to a flashback of the male and female characters together.

2) Music video demonstrates genre characteristics
I feel that this was done throughout the entire video. The idea was to create a narrative where someone is looking back at a previous time where he was with someone he is not now with. This creates a sad theme to the music video, common with alternative / indie songs. 

3) There is frequently a notion of looking, particularly voyeuristic treatment of the female body
As the theme to my music video and also the song is very downbeat I thought that it would not follow this idea if I used a lot of voyeuristic shots. However, the are a few shots which are from the point of view of the main character.

4) There is a relationship with music and visuals
As this question closely ties in with genre characteristics, I have already partially answered how the the sad narrative corresponds with the down tempo, slow music. 

5) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). For example visual trademarks
This convention is very difficult, if not impossible to follow as the persona I have created for the main character and that of the record label are for just one song. This convention could possibly have been reproduced if numerous songs were released, however, as this is a one time thing, I could not do so. However, there are numerous close-up shots of the main character throughout.

6) There are often intertextual reference (to films, tv programmes, other music videos etc)
The only intertextual reference included in my production piece was I included part of the Gangnam Style dance in one of my shots. However, this had been done in a joking manner.