Music Video Song Possibilities

1. Scooter - Ramp (The Logical Song)

2. Chase and Status Ft. Plan B - Pieces

3. Magnetic Man Ft. John Legend - Getting Nowhere

4. Ed Sheeran - Drunk

Photoshop Album Cover Test Work

Method

• Eraser tool on original image of artist to fade edges and make image look blended with background.
• Resized and black & white effect on background.
• Faded image of dollar size copied and re-pasted.
• Clone stamp tool used on text 'P is Money' to give smudged effect.
• Burn tool on artist's eyes to create blackened effect.
• Very low opacity red brush used on background to give a darker, more sinister effect.

Star Theory

• Stars combine a variety of representational strategies in order to produce charisma. Hollywood has capitalized on the charisma of stars in order to persuade, using stars’ charisma to stimulate consumption, define and promote particular gender roles.
• Richard Dyer, in his book Stars, discusses ways in which stars function ideologically.
• Weber theorized that persuasion functions through three different types of appeals: to tradition (doing what we’ve always done), bureaucracy (doing things according to agreed but alterable, supposedly rational rules), and charisma (doing things because the leader suggests it).
• A star’s image is carefully cultivated through promotion, choosing a product that fits the brand. E.g. Nike for Le Bron James
• Stars act as cultural fantasies, in terms of what they buy, the lifestyle they lead and the image/persona that they project. This can often lead stars into positions of great power.
• Stars carefully cultivate images throughout their careers. In Media Studies we call this ‘persona’ meaning what we associate with the star when we think about him or her.
• Dyer’s theory suggest media makes the artist and the star is the images made out of different things e.g. magazines, films. This means that an artist has to act and present themselves in a certain way to attract a certain type of audience.

http://www.esfmedia.com/page/Star+Theory

Andrew Goodwin's 6 features of a music video

1) There is a relationship between lyrics and visuals. The lyrics are represented with visuals.

 "Been smashing it up since it was hammer time"

2) Music video demonstrates genre characteristics.

Bass heavy, unconventional sounds and styles linked to video

3) There is frequently reference to notion of looking, particularly voyeuristic treatment of the female body.

4) There is a relationship between music and visuals.

 'Ground-shaking bass'

5) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). For example visual trademarks.

Reference to song artist

6) There are often intertextual reference (to films, tv programmes, other music videos etc).

Use of lines from '300' in song

A2 Specification

A promotion package for the release of an album, to include a music promo video, together with the following two:

•a digipak for the album’s release
• a magazine advertisement for the digipak.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. 

From these brief, candidates will produce:

•a media portfolio, comprising a main and ancillary texts; • 
•a presentation of their research, planning and evaluation in digital format(s).

The media portfolio will be produced through a combination of two or more of the following media: 

•Video 
•Print 
•Web-based 
•Audio
•Games software

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually.

Examples of suitable formats for the evaluation are:

•A blog 
•DVD extras 
•A podcast
•A PowerPoint
•A Website

In the evaluation the following four questions must be addressed:

•In what ways does your media product use, develop or challenge forms and conventions of real media products? 
•How effective is the combination of your main product and ancillary texts? 
•What have you learned from your audience feedback?
•How did you use media technologies in the construction and research, planning and evaluation stages?