Character Profile

Callum Caspar

Name               :              Callum Caspar

Gender             :              Male

DOB                :              3^rd December 1991

Occupation         :              Unemployed

Contact Address    :              8 Mollison Drive                                                                                                   

                                  Wallington

                                  Surrey

                                  SM6 9JW      
                                                                    

Contact Number     :              0796060981

Guardian           :              None (Lives with housemates)

Bio: Callum grew up in a very distressed household as his parents were constantly fighting and they eventually divorced when he was just 7. This caused a lot of stress for Callum as he grew up, having to deal with constant arguments. The young adult moved out of the house when he was 18 to share a house with half a dozen of his old school friends. Callum’s housemate’s are happy living with him. However, they have a few issues with him: Most months he is unable to pay his part of the rent as he has no source of income and there are often concerns about how often he goes out drinking. Callum is a very laid back person who tries his best to avoid confrontations or stressful situations, and refuses to concern himself with other people’s problems. As pointed out by Callum’s housemates, he focuses on having a fun time and is always going out partying, drinking and smoking.

Song Promotion

Twitter Account

Promotional Poster

Digipack Complete

Digipack

Front Cover

Back Cover

Inside

Digipak dimensions

I have looked in depth at digipak's and found measurements for each standard digipak size. The size varies by the ammount of panels you choose to have in your digipak. The more pannels the bigger the size. Here are the sizes for the standard digipaks:

6 Panel standard - 139.5 mm x 125.5 mm x 7.5 mm
4 Panel standard - 139.5 mm x 125.5 mm x 6 mm
8 Panel standard - 139.5 mm x 125.5 mm x 9 mm

Animatic Storyboard

Cast, Props, Equipment

Song: Ed Sheeran - Drunk

Cast: Main Character - Liam Pavesi (Callum Caspar)
      
      Side Character 1 - Niall Mcmanus
                     2 - Jordan Treadwell
                     
      Drunk 1 - Daniel Turner Browne
      Drunk Girl - Elizabeth Shelton-Forbes

Clothing:
Main Character   -   Dark ripped skinny jeans
                     Dark matching hoodie
                     Green Utility Coat
                     High top shoes

Side Character 1 -   Vintage German army jacket
                     Grey wool crew neck jumper
                     Dark blue slim jeans
                     Desert Boots

Side Character 2 -   Vintage green parka
                     Oversized white Tee
                     Grey Zipped Jumper
                     Light blue slim jeans
                     Ripped plimsoles

Drunk 1          -   Burgundy Harrington jacket  
                     Black slim jeans
                     White printed Tee    

Drunk Girl       -   Parental Warning Jumper
                     Black Tights
                     Doc Martens Boots         
     
Props: - Beer Cans & Bottles
       - Tobacco, Rizla & Filter
       - Sugar Glass Bottle
       - Ash Tray

Equipment: - High Definition Camera
           - Fish-Eye Lense
           - Halogen light
           - Dolly

Filming Locations

Nonsuch Park, Group Drinking Location

House 

Street filming

Sutton Highstreet, Nightime filming

Music Video Ideas

Bingo Players feat. Far East Movement - Get Up (Rattle)

Ed Sheeran - The A Team

Eminem - Not Afraid

          Even though all of these songs are from completely different genres, there are two strong links that bind them all together: They all tell a story of the main character in the video, and they all cause an emotional response within the viewer (whether it's sadness, laughter or self-pride). I wanted these common aspects to be repeated in my production as it would help to create meaning and to translate this across to my target audience. 
         Also, all of these songs have the same target audience of m/f (16 - 24). This is the same as my expected target audience, so it is good that my music video follows a similar pattern to other videos with the same audience.

Final Song Choice

Ed Sheeran - Drunk

Lyrics
I wanna be drunk when I wake up
On the right side of the wrong bed
And every excuse I made up
Tell you the truth I hate
What didn't kill me
It never made me stronger at all.
Love will scar your make-up lip sticks to me
So now I'll maybe leave back there
I'm sat here wishing I was sober
I know I'll never hold you like I used to.

But our house gets cold when you cut the heating
Without you to hold I'll be freezing
Can't rely on my heart to beat it
'Cause you take part of it every evening
Take words out of my mouth just from breathing
Replace with phrases like when you're leaving me.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love
I wanna hold your heart in both hands
I'll watch it fizzle at the bottom of a Coke can
And I've got no plans for the weekend
So shall we speak then
Keep it between friends
Though I know you'll never love me like you used to.

There maybe other people like us
You see the flicker of the clip when they light up
Flames just create us, burns don't heal like before
You don't hold me anymore.

On cold days Coldplay's out like the band's the name
I know I can't heal things with a hand shake
You know I can't change as I began saying
You cut me wide open like landscape
Open bottles of beer but never champagne
We'll applaud you with the sound that my hands make.

Should I, should I?
Maybe I'll get drunk again
I'll be drunk again
I'll be drunk again
To feel a little love.

All by myself
I'm here again
All by myself
You know I'll never change
All by myself
All by myself
I'm just drunk again
I'll be drunk again
I'll be drunk again
To feel a little love
I DO NOT OWN ANYTHING.

Music Video Song Possibilities

1. Scooter - Ramp (The Logical Song)

2. Chase and Status Ft. Plan B - Pieces

3. Magnetic Man Ft. John Legend - Getting Nowhere

4. Ed Sheeran - Drunk

Photoshop Album Cover Test Work

Method

• Eraser tool on original image of artist to fade edges and make image look blended with background.
• Resized and black & white effect on background.
• Faded image of dollar size copied and re-pasted.
• Clone stamp tool used on text 'P is Money' to give smudged effect.
• Burn tool on artist's eyes to create blackened effect.
• Very low opacity red brush used on background to give a darker, more sinister effect.

Star Theory

• Stars combine a variety of representational strategies in order to produce charisma. Hollywood has capitalized on the charisma of stars in order to persuade, using stars’ charisma to stimulate consumption, define and promote particular gender roles.
• Richard Dyer, in his book Stars, discusses ways in which stars function ideologically.
• Weber theorized that persuasion functions through three different types of appeals: to tradition (doing what we’ve always done), bureaucracy (doing things according to agreed but alterable, supposedly rational rules), and charisma (doing things because the leader suggests it).
• A star’s image is carefully cultivated through promotion, choosing a product that fits the brand. E.g. Nike for Le Bron James
• Stars act as cultural fantasies, in terms of what they buy, the lifestyle they lead and the image/persona that they project. This can often lead stars into positions of great power.
• Stars carefully cultivate images throughout their careers. In Media Studies we call this ‘persona’ meaning what we associate with the star when we think about him or her.
• Dyer’s theory suggest media makes the artist and the star is the images made out of different things e.g. magazines, films. This means that an artist has to act and present themselves in a certain way to attract a certain type of audience.

http://www.esfmedia.com/page/Star+Theory

Andrew Goodwin's 6 features of a music video

1) There is a relationship between lyrics and visuals. The lyrics are represented with visuals.

 "Been smashing it up since it was hammer time"

2) Music video demonstrates genre characteristics.

Bass heavy, unconventional sounds and styles linked to video

3) There is frequently reference to notion of looking, particularly voyeuristic treatment of the female body.

4) There is a relationship between music and visuals.

 'Ground-shaking bass'

5) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style). For example visual trademarks.

Reference to song artist

6) There are often intertextual reference (to films, tv programmes, other music videos etc).

Use of lines from '300' in song

A2 Specification

A promotion package for the release of an album, to include a music promo video, together with the following two:

•a digipak for the album’s release
• a magazine advertisement for the digipak.

This is a coursework unit. Centres must set the brief from the menu below, though they may define more precise details in negotiation with candidates. 

From these brief, candidates will produce:

•a media portfolio, comprising a main and ancillary texts; • 
•a presentation of their research, planning and evaluation in digital format(s).

The media portfolio will be produced through a combination of two or more of the following media: 

•Video 
•Print 
•Web-based 
•Audio
•Games software

Each candidate will evaluate and reflect upon the creative process and their experience of it. Candidates will evaluate their work digitally, this evaluation being guided by the set of key questions below. This evaluation may be done collectively for a group production or individually.

Examples of suitable formats for the evaluation are:

•A blog 
•DVD extras 
•A podcast
•A PowerPoint
•A Website

In the evaluation the following four questions must be addressed:

•In what ways does your media product use, develop or challenge forms and conventions of real media products? 
•How effective is the combination of your main product and ancillary texts? 
•What have you learned from your audience feedback?
•How did you use media technologies in the construction and research, planning and evaluation stages?